R K Deepak, PhD, is a versatile academician specializing in Strategic Marketing, enriched by a diverse range of courses from premier institutions. He brings a 7-year tenure in the industry and over a decade of impactful engagement in teaching, research, and consultancy. His contributions go beyond the classroom, with numerous research papers published in esteemed journals and authorship of the comprehensive book Marketing Management. A strong proponent of modern pedagogy, he has completed the Annual Refresher Programme in Teaching (ARPIT) on Latest Trends in Pedagogy and Assessment via SWAYAM. His expertise in Outcome-Based Education (OBE) implementation is his forte. He is also a consultant for industry and has successfully completed multiple projects.